Are You Really an Expert?

I’ve created a mini litmus test to show how the media view EXPERTS. I’m going to use capitals ie EXPERT, to indicate the kind of person media like; the people we hear on radio, see on TV or read about in the news.

We think of experts as people with incredible expertise and a lifetime of knowledge. But media don’t have time to read your CV. They’re looking for some short cuts, some basic indicators to help them decide.

You might have written a book or be expanding your business – or just frustrated your rivals are getting all the headlines! You’ve decided you want national media profile.

Whatever the reason, ask yourself these questions below. This is my EXPERT Litmus Test. You may be the best in the world at what you do, but unless you fit the bill as an EXPERT, your opinions might not count to a busy producer or news editor.

When I get a call from an expert, I ask these kinds of questions to assess if they’re an EXPERT.

See how you score:

• Have you recently spoken at conferences or given any public talks?

• Have you recently published a book?

• Do you run workshops in capital cities?

• Do you write a popular industry blog; are you considered an opinion-maker?

• Are you on any industry bodies or major boards?

• Have you consulted to government or major companies?

• Who are your clients? Do you have testimonials from any well-known clients?

• Have you received international acknowledgement or worked overseas?

• Have you recently won an award?

How many did you tick? You really need two or three of these to be on your way as an EXPERT. Of course, the list is not conclusive, you might be able to add some more. But beware, because not everything that makes you an expert will make you an EXPERT.